COCA-COLA LONDON EYE

The Coca-Cola London Eye is centrally located in the heart of the capital, gracefully rotating over the river Thames opposite Houses of Parliament and Big Ben. At 135m, the London Eye is the world’s tallest cantilevered observation wheel; a feat of design and engineering it has become the modern symbol representing London and a global icon. The experience showcases breath-taking 360 degree views of the capital and its famous landmarks and has been the number one visitor experience in the city for the past decade.

The constant and graceful movement of the London Eye gives visitors an ever changing perspective of the best city in the world enhanced by interactive Samsung Galaxy Tab guides to assist guests with information on landmarks in several languages. An experience on the London Eye will lift you high enough to see up to 40km and keep you close enough to see the spectacular details of the city unfolding below you. Included in all London Eye experiences is the spectacular 4D cinema show, featuring the first ever 3D aerial footage of London and the famous London NYE fireworks.

The London Eye is the vision of David Marks and Julia Barfield, a husband and wife architect team. The wheel design was used as a metaphor for the end of the 20th century, and time turning into the new millennium. Back in 2000, the London Eye was known as the Millennium Wheel. At that time, British Airways was the main sponsor, and up until November 2005 they were joint shareholders with Marks Barfield Architects and The Tussauds Group. British Airways also privately funded the London Eye project from the early stages of conception. Today, the London Eye is operated by the London Eye Company Limited, a Merlin Entertainments Group Company.

Today, 15 years on from its inception the London Eye is as iconic a London landmark as Tower Bridge, Big Ben, Eros and the Tower of London. It has been used as a backdrop in countless films and TV programmes and innumerable events. A source of pride for the whole country as well as the capital, the London Eye is the most distinctive addition this century to the world’s greatest city, loved by Britons and tourists alike.