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Beau Brummell’s (St James's 1778) life is a riveting story of unparalleled fame, fashion and admiration followed by a descent into poverty and madness. The man who put Savile Row on the map, who could win friends, political arguments or the favours of women with apparent effortlessness, and who was responsible for some of the wittiest put-downs in history, Brummell created the myth of the British gent typified by wit, style, sex, and the finest tailoring in the world.

Ian Kelly is a bestselling author and award winning biographer and actor. His latest work, in collaboration with Dame Vivienne Westwood, is her authorised biography, out later this year. He lives in London.

Time Out London